Although you might have invested heavily in website design and development, it is not to say you should leave it at that. Having an online presence doesn’t necessarily mean investing in a business website. There is more to increasing the online presence of your business than meets the eye.
If your website isn’t ranking highly on search engines, then there is no essence of having it in the first place. Things are not any different when it’s not driving organic traffic. That’s where performing an SEO audit proves beneficial since it ensures your website conforms to the latest Google algorithm updates.. With that said, below are some things to do when performing an SEO audit on your site.
Mobile SEO is more important than ever. It is easy to see why since an increasing number of Google searches come from mobile devices. If you don’t create better mobile experiences for your users, you might miss out on so many things. Keep in mind Google now uses the mobile version of your website for mobile and desktop searches. So be sure to start by checking mobile responsiveness before moving on to the next step.
Before you compare your website to your competitor's, you need to find web pages that Google isn’t indexing. To do that, you can leverage the good old Google Search Console and collect valuable data about your website. Take this as the perfect opportunity to check your website for proper page titles, after which you can conduct a backlink analysis. With this information, you will no longer have to go through a lot when creating stellar Meta descriptions. That’s what is needed to increase the online presence of your business.
These are but some of the things to do when performing an SEO audit on your website. Remember also to check your site speed, organic traffic and improve your on-page SEO. Luckily, you can hire a digital marketing agency in Singapore and let them perform an SEO audit of your website.
To ensure that you are checking for duplicate content on your website without the hassle, consider getting in touch with MediaOne. As one of the leading digital marketing agencies in Singapore, you will undoubtedly get a better return on your investment.